Spark & Shingle: Business Name Workbook & Scorecard Spreadsheet
Spark & Shingle is a fillable business name workbook with a companion scorecard spreadsheet that ranks your ideas for you. It takes you from a blank page to a name you are proud to hang on the door, in five calm stages: brand foundations, brainstorm, shortlist, availability check and final decision. You get 800+ curated naming words, 12 naming techniques with fictional examples, fillable brainstorm pages, a 10-point shortlist scorecard, an availability checklist and a ready-to-share feedback survey.
The Excel and Google Sheets scorecard lets you weight what matters most, score up to 30 names and see your top three on a dashboard with charts.
What This Business Name Workbook Does
Naming a business is exciting, but it is often the step that stalls everything else: the logo, the domain, the registration, the first sale. Spark & Shingle turns that open-ended question into a clear process. First you describe what you do, who it is for and how the name should feel. Then you fill page after page with ideas using word banks and proven techniques. Finally you score, check and test your favorites until one clear winner rises to the top.
Who It Is For
- New business owners who need a name before they can register, buy a domain or brief a designer.
- Etsy sellers, online shops and creators naming a store, a channel, a product line or a newsletter.
- Side hustlers and freelancers who want a name that can grow with them.
- Rebranders who have outgrown a name and want a fair way to compare new options.
- Co-founders and small teams who would rather use a shared scorecard than argue in circles.
Benefits
- Go from stuck to 50 or more name ideas in a single afternoon.
- Compare names fairly with weighted scores instead of gut feeling alone.
- Spot taken domains, social handles and similar business names early, before you fall in love with a name.
- Collect honest feedback from real customers with a ready-made survey page.
- Finish with a name, a tagline and a short “make it official” checklist.
Features
Brainstorming tools
- 16 themed word banks (nature, light, motion, strength, craft, growth, home, food, tech, calm, travel, luxury, playful, money, animals, water)
- Words by tone: bold, friendly, premium, modern, earthy and classic
- Prefixes, suffixes, add-on words (Studio, Supply, & Co.) and handle add-ons for when your handle is taken
- 12 naming techniques with tips, watch-outs and fictional examples: descriptive, compound, metaphor, invented, blend, acronym, founder name, place, alliteration, action, classic roots, prefix and suffix
Fillable workbook pages
- Brand foundations and a personality, tone and name style page with sliders
- Mind map, word harvest, technique sprint, combination mixer and an 80-line idea list
- Shortlist scoring guide and a 10-criterion scorecard: easy to say, spell and remember, meaning and fit, length, uniqueness, domain, social handles, trademark risk and gut feeling
- Availability guide and checklist for 5 names: domains, social handles, search results, state business entity search and USPTO trademark search pointers
- Name feedback survey, feedback tally, tagline brainstorm with six formulas, final decision page and notes
Scorecard spreadsheet
- Editable criteria with your own weights from 0 to 10
- Up to 30 names with automatic weighted score (0 to 100) and rank
- Color scales on every score, status and technique dropdowns
- Availability sheet with dropdowns and an automatic overall status
- Feedback tally for up to 10 people per name
- Dashboard with your top 3, a top-10 chart and a criterion-by-criterion comparison chart
What’s Included
- Spark & Shingle Business Name Workbook, US Letter PDF (29 pages, fillable)
- Spark & Shingle Business Name Workbook, A4 PDF (29 pages, fillable)
- Business Name Scorecard spreadsheet (.xlsx), blank
- Business Name Scorecard spreadsheet (.xlsx), example file with fictional names so you can see it in action
- User guide (Word document)
How It Works
- Foundations: describe your business, customers and personality on the first fillable pages.
- Brainstorm: circle words from the word banks and use each technique to write new names.
- Shortlist: score your favorites on paper or in the spreadsheet, with weights you choose.
- Check: look up domains, handles, your state business registry and the USPTO search, and record what you find.
- Decide: share the survey, tally the feedback, write a tagline and sign your final decision page.
File Formats
Two fillable PDF files (US Letter 8.5 × 11 in and A4) with embedded fonts and clickable contents, two .xlsx spreadsheets and a .docx user guide.
Software Requirements
Fill in the PDF with a free reader such as Adobe Acrobat Reader or Apple Preview, or print it and write by hand. The spreadsheet works in Microsoft Excel, Google Sheets (upload to Google Drive and open) and LibreOffice Calc. It uses no macros and no Excel-only functions.
Customizing
Rename any criterion, change the weights, add your own technique names to the dropdown list and type straight into every input cell. Formula cells are protected without a password so nothing breaks by accident, and you can unprotect a sheet any time.
Digital Download
This is an instant digital download. Nothing is shipped. After purchase, download the files from your account or the link in your order email.
Use Cases
- Naming a bakery, salon, cleaning service, coffee cart or other local business
- Choosing a name for an Etsy shop, online store or product line
- Naming a coaching, consulting or creative studio
- Rebranding an existing business or renaming a service
- Running a naming session with a co-founder or a small team
Frequently Asked Questions
Is anything shipped to me?
No. This is a digital download with printable, fillable files.
Does the spreadsheet work in Google Sheets?
Yes. It works in Google Sheets, Microsoft Excel and LibreOffice Calc.
Will this tell me whether a name is legally available?
No. It shows you where to look and helps you record what you find. It is general information, not legal advice, and a clear search does not guarantee a name is free to use. For trademark questions, please talk with a qualified attorney.
Are the example names available to use?
The example names are fictional and made up for illustration. They may coincidentally match a real business, so always run your own checks.
How many names can I compare?
Up to 30 names in the spreadsheet and 10 on the PDF scorecard page, plus 80 lines for raw ideas.
Can I print the pages more than once?
Yes. Print any page as often as you like for your own business, including the survey page for the people you ask for feedback.
Is there a version for A4 paper?
Yes. Both US Letter and A4 PDFs are included.
Terms of Use
For personal use in naming your own business or businesses. Please do not resell, share, upload or give away the files, sell printed copies, or use the word lists, text or layouts in your own products. © Taskdale.
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