Starting a business is exciting. It is also a lot of loose ends. The Business Launch Planner pulls them into one place, in the order you actually need them. You plan your idea, customers, offer, brand and launch in a 59-page workbook. Then the money side works itself out, because the planner and the Excel Numbers Kit do the maths for you.
Type into it on your computer, print it and write by hand, or use it on your tablet in GoodNotes or Notability. It comes in US Letter and A4.
Who it is for
- First-time founders turning an idea into a real business
- Side hustlers who want to go full time, but only when the numbers say yes
- Makers, online sellers, coaches and service providers
- Anyone who needs a clear plan to show a bank, a partner or family
Why it is different
- It calculates. 380+ automatic calculations in the fillable planner. Prices, totals, break-even, loan payments and cash flow appear as you type.
- It connects. Your equipment, supplies, permits and tools totals flow into start-up costs. Running costs feed break-even. Your key numbers fill your one-page business plan on their own.
- It is easy to get around. Side tabs on every page, a clickable contents page and PDF bookmarks.
- It fits your paper and your device. US Letter and A4, fillable or print-and-handwrite.
- It includes a real spreadsheet. A 10-tab Excel Numbers Kit with a live dashboard, 12-month forecast and cash flow.
Inside the 59-page planner
01 Idea: idea brainstorm, idea scoring matrix, your why and goals, readiness check with savings runway.
02 Market: ideal customer profile, customer conversation guide and log, market size worksheet, competitor research, competitor comparison grid, SWOT, positioning and elevator pitch.
03 Offer: product research, service research, product spec sheet, service spec sheet with package tiers, final offer line-up with margins, test your idea.
04 Sell: where to sell, online selling directory with 40 clickable links, online platform comparison, physical location comparison, sales channel plan.
05 Set up: business name checker, brand basics, business structure and registration, licences, permits and insurance tracker, equipment, supplies and opening stock, suppliers, staffing plan, systems and tools, key contacts.
06 Money: start-up costs with safety buffer, monthly running costs, product pricing calculator, service pricing calculator, break-even calculator, funding plan, loan repayment estimator, first-year sales goals, 6-month cash flow plan.
07 Promote: marketing plan, launch marketing plan, content ideas bank, 30-day content calendar, customer journey and referrals.
08 Launch: master start-up checklist, online store setup checklist, marketplace shop setup checklist, launch day checklist, to-do list, 90-day action plan, one-page business plan, weekly business review, notes.
The Excel Numbers Kit (10 tabs)
Dashboard with 8 key numbers, 5 health checks and 4 charts. Start-Up Costs, Funding (with loan repayments), Monthly Costs, Pricing for up to 15 products, Break-Even with chart, 12-month Sales Forecast with profit, 12-month Cash Flow, and a Launch Tracker with 40 ready-made tasks and progress bars. You get a blank file plus a filled example file so you can see how it all works.
What is included
- Business Launch Planner, Fillable PDF, US Letter
- Business Launch Planner, Fillable PDF, A4
- Business Launch Planner, Print and Digital PDF, US Letter
- Business Launch Planner, Print and Digital PDF, A4
- Business Launch Numbers Kit, Excel (.xlsx), blank
- Business Launch Numbers Kit, Excel (.xlsx), filled example
- User Guide, 16 pages, Word (.docx)
How it works
- Download your files straight after checkout.
- Pick your edition: Fillable to type, or Print and Digital to write or use on a tablet.
- Set your launch dates on the Roadmap page, then work section by section.
- Fill in the Money pages and the Numbers Kit. The totals appear for you.
- Print your one-page business plan and get ready to open.
File formats and software
- PDF: the fillable edition works best in free Adobe Acrobat Reader on Windows or Mac. Calculations may not run in browser viewers, Mac Preview or phone previews.
- Print and Digital PDF: prints on any home printer, and imports into GoodNotes, Notability, Noteshelf, Xodo and similar apps. Tabs and contents links still work.
- XLSX: Microsoft Excel 2010 or later, Excel for Mac, Excel online, Google Sheets or LibreOffice.
- DOCX: Microsoft Word, Google Docs, Pages or LibreOffice.
Customising
No currency symbol is built in, so it works with dollars, rand, pounds, euros or anything else. Print any page as often as you need, for example extra product spec sheets or weekly reviews. In the workbook you can rename items, choose your currency label, add tasks and change colours. This is not a Canva template.
Digital download
This is a digital product. Nothing will be posted to you. Your download links appear right after payment and are also emailed to you. Files are for personal use and use within your own business. Please do not share or resell them.
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